GoPro Inc (GPRO) Channel Comes to Playstation 4 and Playstation 3 Today

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GoPro Inc (NASDAQ:GPRO) announced today that they have rolled out their GoPro Channel to the Sony Playstation 4 (PS4) and Playstation 3 (PS3) video game consoles. The app will allow users to quickly stream video content on-demand and even shop for cameras and accessories from their TV sets. Users will be able to quickly navigate their favorite videos, watch product videos and use the app’s enhanced search features to view GoPro (NASDAQ:GPRO) videos without leaving the search functionality. Sony will be joining other companies such as Tivo, Amazon, Comcast, Roku, and Microsoft in offering this application on their devices.

“We want GoPro content and programming to be easily accessible on every platform where our millions of fans spend time,” said Jon Cohen, GoPro’s director, distribution. “There’s a sweet-spot of overlap between PlayStation’s super-engaged audience and the GoPro audience and we’re excited to welcome PlayStation to GoPro’s expanding OTT family.”

Shares of GoPro Inc (NASDAQ:GPRO) are trading up by 1.24% in the pre-market this morning. The stock closed at $18.1 during the last trading session. It is down 65.09% since May 19, 2015 and is downtrending. It has underperformed the S&P500 by 62.83%.

From a total of 14 analysts covering GoPro Inc (NASDAQ:GPRO) stock, 8 rate it a “Buy”, 3 a “Sell”, and 3 a “Hold”. This means that 57% of the ratings are positive. The highest target price is $90 while the lowest target price is $12. The mean of all analyst targets is $42.16 which is 132.93% above today’s ($18.1) stock price. GoPro Inc was the topic of 42 analyst reports since July 22, 2015 according to the firm StockzIntelligence Inc. Morgan Stanley downgraded shares on December 14 to a “Underweight” rating. Barclays Capital maintained shares with a”Overweight” rating and a $40 target share price in their report from an October 29. Robert W. Baird downgraded GPRO stock in a recent report from December 4 to a “Neutral” rating. Citigroup maintained the rating on September 17. Citigroup has a “Buy” rating and a $90 price target on shares. Finally, Northland Capital maintained the stock with a “Outperform” rating in a report they issued on an October 29.

The institutional sentiment decreased to 1.46 in Q2 2015. It’s down 0.25, from 1.71 in 2015Q2. The ratio worsened, as 70 funds sold all their GoPro Inc shares they owned while 42 reduced their positions. 65 funds bought stakes while 99 increased their total positions. Institutions now own 43.04 million shares which is 14.87% more than the previous share count of 37.46 million in 2015Q2.

Sageview Capital Lp holds 20.01% of its total portfolio in GoPro Inc, equating to 1.70 million shares. Point72 Asia (Hong Kong) Ltd owns 30,000 shares representing 1.39% of their total US portfolio. Moreover, Mizuho Securities Usa Inc. has 1% of their total portfolio invested in the company, equating to 123,700 shares. The United Kingdom-based Old Mutual Global Investors (Uk) Ltd. has a total of 0.93% of their portfolio invested in the stock. Voloridge Investment Management Llc, a Florida-based fund reported 439,249 shares owned.

GoPro, Inc. produces mountable and wearable cameras and accessories, which the Company refers to as capture devices. The company has a market cap of $2.68 billion. Additionally, the Company develops and provides desktop editing software and mobile applications for free to consumers. It has 15.05 P/E ratio. The Firm offers HERO line of capture devices, which include HERO2, HERO3 camera, the HERO3+ camera and the HERO4 and HERO.

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