Walt Disney Co (DIS) Shares Hover Around Key Support Area As Shares Continue to Slide

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If you are an investor of Walt Disney Co (NYSE:DIS) shares then you obviously know how frustraing these last two weeks have been. Although the company’s new Star Wars film is shattering records at the box office, equating to lots of revenue, the stock price has plunged since the U.S. debut of the film. Since December 16th, shares are down close to 9% and are currently hovering at a key support area. Any major sustained fall below the $105 level could indicate a further drop of the share price, with the next level of support at around $99.

It appears that investors may be weighing the recent ESPN subscriber decline news more heavily than the outstanding performance of ‘Star Wars: The Force Awakens’ at the box office. It will be interesting to watch the stock over the remainder of the trading day to see if it can at least close above the key $105 level.The stock has fallen 1.50% or $1.6 following this negative news, hitting $105.14 per share. Approximately 1.54 million shares traded hands. DIS shares have declined 3.14% since May 20, 2015 and are currently downtrending. It has underperformed the S&P500 by 0.88%.

From a total of 20 analysts covering The Walt Disney Company (NYSE:DIS) stock, 11 rate it a “Buy”, 0 a “Sell”, and 9 a “Hold”. This means that 55% of the ratings are positive. The highest target price is $136 while the lowest target price is $10.55. The mean of all analyst targets is $119.30 which is 13.47% above today’s ($105.14) stock price. The Walt Disney Company was the topic of 38 analyst reports since July 24, 2015 according to the firm StockzIntelligence Inc. Goldman Sachs maintained shares on December 15 with a “Neutral” rating. Pivotal Research initiated shares with a”Hold” rating and a $106 target share price in their report from an October 20. Guggenheim downgraded DIS stock in a recent report from November 16 to a “Neutral” rating. Macquarie Research maintained the rating on September 1. Macquarie Research has a “Outperform” rating and a $122 price target on shares. Finally, Argus Research maintained the stock with a “Buy” rating in a report they issued on a November 9.

The institutional sentiment increased to 1.33 in Q2 2015. It’s up 0.15, from 1.18 in 2015Q2. The ratio is positive, as 101 funds sold all their Walt Disney Co shares they owned while 548 reduced their positions. 116 funds bought stakes while 748 increased their total positions. Institutions now own 1.00 billion shares which is 2.38% less than the previous share count of 1.03 billion in 2015Q2.

Winch Advisory Services Llc holds 15.54% of its total portfolio in Walt Disney Co, equating to 104,034 shares. Rit Capital Partners Plc owns 509,000 shares representing 12.14% of their total US portfolio. Moreover, Lindsell Train Ltd has 11.54% of their total portfolio invested in the company, equating to 1.65 million shares. The New York-based Klingenstein Fields & Co Llc has a total of 10.54% of their portfolio invested in the stock. Tukman Grossman Capital Management Inc, a California-based fund reported 1.76 million shares owned.

Since March 6, 2015, the stock had 0 insider buys, and 3 insider sales for a total of $3.04 million in net activity. Chen John S sold 6,000 shares worth $611,822. Braverman Alan N sold 18,473 shares worth $2.19 million. Woodford Brent sold 2,000 shares worth $237,000. Matschullat Robert W sold 2,965 shares worth $324,545. The insider Lozano Monica C sold 397 shares worth $43,948.

The Walt Disney Company, incorporated on July 28, 1995, together with its subsidiaries and affiliates, is a diversified international family entertainment and media enterprise with five business divisions: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has a market cap of $175.87 billion. Media Networks comprise an array of broadcast, cable, radio, publishing and digital businesses across two divisions the Disney/ABC Television Group and ESPN Inc. It has 21.45 P/E ratio. Walt Disney Parks and Resorts is a well-known provider of family travel and leisure experiences.

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