Is Facebook Inc (FB) About to Take on Craigslist? New Marketplace and Interest-based Feeds Being Tested

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Are you tired of just one single news feed in your Facebook Inc (NASDAQ:FB) stream? Well that may soon be a problem of the past, as this week the company has begun testing multiple feeds based on a user’s interests. The feature has been rolled out to only a small percentage of users and on mobile devices only, and allows for users to select different categories for their feeds. For instance, if they want to see only posts about travel, or top news headlines, they can select a specific feed to narrow things down.

“People have told us they’d like new options to see and have conversations about more stories on Facebook around specific topics they’re interested in,” a Facebook spokesperson told The Verge. “So we are testing feeds for people to view different stories from people and Pages based on topic areas.”

In addition to all of this, Facebook Inc (NASDAQ:FB) is also testing a new ‘Marketplace’ feature which would allow users, and we assume businesses, to post items for sale. This could be a significant part of Facebook’s drive to earn even more money by taking a cut from possible sales. We will have to wait and see if they monetize this feature or perhaps make it a free-for-all like Craigslist.

The stock closed at $107.26 during the last trading session. It is up 33.16% since May 27, 2015 and is uptrending. It has outperformed the S&P500 by 35.43%.

From a total of 33 analysts covering Facebook (NASDAQ:FB) stock, 32 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $155.0 while the lowest target price is $88. The mean of all analyst targets is $122.65 which is 14.35% above today’s ($107.26) stock price. Facebook was the topic of 58 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Argus Research maintained shares on November 6 with a “Buy” rating. Morgan Stanley maintained shares with a”Overweight” rating and a $120 target share price in their report from a November 5. Canaccord Genuity maintained FB stock in a recent report from November 5 with a “Buy” rating. Credit Suisse maintained the rating on November 5. Credit Suisse has a “Outperform” rating and a $135 price target on shares. Finally, Jefferies maintained the stock with a “Buy” rating in a report they issued on a November 5.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio improved, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 buys, and 50 sales for a total of $203.74 million in net activity. Athwal Jas sold 30,000 shares worth $3.06 million. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00 million. The insider Fischer David B. sold 15,000 shares worth $1.43 million.

Facebook, Inc. is a social networking company. The company has a market cap of $299.57 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 107.75 P/E ratio. It offers various services focused on people, marketers and developers.

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