Facebook Inc (FB) Will Give New Oculus Rift Headset to All Original Kickstarter Backers For Free

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Facebook Inc’s (NASDAQ:FB) Oculus has just announced that they wil be giving away the new Rift virtual reality headset to all of the original Oculus Rift backers on Kickstarter, and its totally free. The Kickstarter project from 2012, which launched the company that was bought out by Facebook Inc (NASDAQ:FB) in March of 2014 for a staggering $2 billion, had over 6,800 total backers who ordered the original developers kit.

While Facebook has yet to announce the price of the new virtual reality headset that’s set to begin pre-orders tomorrow, this giveaway is likely worth well over $1 million.

“You were there at the beginning of our journey — we couldn’t have done it without you,” wrote the original company founders and executives on the Kickstarter campaign.

All former backers of the project will be required to fill out of a form by February 1st in order to claim their free headset. The stock is up 0.96% or $0.98 following the news, hitting $103.2 per share. About 7.99M shares traded hands. FB has risen 27.31% since June 1, 2015 and is uptrending. It has outperformed the S&P500 by 30.32%.

From a total of 33 analysts covering Facebook (NASDAQ:FB) stock, 32 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $155.0 while the lowest target price is $88. The mean of all analyst targets is $122.65 which is 18.85% above today’s ($103.2) stock price. Facebook was the topic of 58 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Argus Research maintained shares on November 6 with a “Buy” rating. Morgan Stanley maintained shares with a”Overweight” rating and a $120 target share price in their report from a November 5. Canaccord Genuity maintained FB stock in a recent report from November 5 with a “Buy” rating. Credit Suisse maintained the rating on November 5. Credit Suisse has a “Outperform” rating and a $135 price target on shares. Finally, Jefferies maintained the stock with a “Buy” rating in a report they issued on a November 5.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio improved, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 buys, and 47 selling transactions for a total of $193.63 million in net activity. Athwal Jas sold 30,000 shares worth $3.06M. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00 million. The insider Fischer David B. sold 15,000 shares worth $1.43M.

Facebook, Inc. is a social networking company. The company has a market cap of $291.85 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 103.67 P/E ratio. It offers various services focused on people, marketers and developers.