Facebook Inc (FB) Prices Oculus Rift Virtual Reality Headset at $599,

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It’s been a long time coming, but today as Facebook Inc (NASDAQ:FB) opens up pre-orders for their Oculus Rift virtual reality headsets, new information about pricing ad shipping has finally been released. The rift, which is available for pre-order here, costs $599 and will include the headset, an Oculus remote, cables, a sensor, an Xbox One controller, and two games, EVE: Valkyrie, and Lucky’s Tale.

Facebook Inc (NASDAQ:FB) is initially limiting customers to one Rift a piece and will begin shipping the first units in around four months (April 2016). Also starting in April, the Rift will be made avilable in numerous retail locations at the same $599 price tag. While, the price may seem steep, Facebook Inc (NASDAQ:FB) is betting that the innovation possessed by the Rift will drive customers to dish out the $599. The stock is currently trading higher by 0.85% or $0.88 following the positive news, hitting $103.61 per share at the time of us publishing this article. About 9.08 million shares traded hands. FB has risen 27.71% since June 2, 2015 and is uptrending. It has outperformed the S&P500 by 32.40%.

From a total of 33 analysts covering Facebook (NASDAQ:FB) stock, 32 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $155.0 while the lowest target price is $88. The mean of all analyst targets is $122.65 which is 18.38% above today’s ($103.61) stock price. Facebook was the topic of 58 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Argus Research maintained shares on November 6 with a “Buy” rating. Morgan Stanley maintained shares with a”Overweight” rating and a $120 target share price in their report from a November 5. Canaccord Genuity maintained FB stock in a recent report from November 5 with a “Buy” rating. Credit Suisse maintained the rating on November 5. Credit Suisse has a “Outperform” rating and a $135 price target on shares. Finally, Jefferies maintained the stock with a “Buy” rating in a report they issued on a November 5.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio increased, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 buys, and 47 selling transactions for a total of $193.63 million in net activity. Athwal Jas sold 30,000 shares worth $3.06M. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00M. The insider Fischer David B. sold 15,000 shares worth $1.43 million.

Facebook, Inc. is a social networking company. The company has a market cap of $295.67 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 104.08 P/E ratio. It offers various services focused on people, marketers and developers.