Amazon.com, Inc. (AMZN) to Compete with Intel (INTC) in the Computer Chip Space?

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Ok, perhaps not, but Amazon.com, Inc. (NASDAQ:AMZN) will at least cause Intel Corp. (NASDAQ:INTC) to take a step back and perhaps blink an eye with their latest announcement via their subsidiary Annapurna Labs.

Back in January of last year, it was announced that Amazon.com, Inc. (NASDAQ:AMZN) had acquired chip maker, Annapurna Labs for somewhere between $350 and $375 million. Now it appears we know the reason.

Late yesterday, it was announced that Amazon’s Annapurna Labs will begin marketing their computer chips and related components — targeting customers who design equipment such as data storage devices, media-streaming devices and Wi-Fi routers. The line of chips is called “Alpine” and the semiconductors are based on designs from ARM Holdings Plc.

While not certain, it is possible that this move will allow Amazon to put at least a slight dent into Intel Corp.’s (NASDAQ:INTC) dominance (and I could say semi-monopoly) that they have on data-center infrastructure.

Meanwhile it appears as though Amazon.com, Inc. (NASDAQ:AMZN) shares will open trading today on the downside, as the stock is down around 1.6% in the pre-market.The stock closed at $632.65 during the last trading session. It is up 44.91% since June 3, 2015 and is uptrending. It has outperformed the S&P500 by 50.76%.

From a total of 26 analysts covering Amazon.com (NASDAQ:AMZN) stock, 22 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 85% of the ratings are positive. The highest target price is $850 while the lowest target price is $525. The mean of all analyst targets is $726.35 which is 14.81% above today’s ($632.65) stock price. Amazon.com was the topic of 61 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Monness Crespi & Hardt downgraded shares on January 4 to a “Neutral” rating. Barclays Capital maintained shares with a”Overweight” rating and a $850 target share price in their report from a December 1. Macquarie Research maintained AMZN stock in a recent report from December 22 with a “Outperform” rating. Canaccord Genuity maintained the rating on October 23. Canaccord Genuity has a “Hold” rating and a $600 price target on shares. Finally, Nomura maintained the stock with a “Buy” rating in a report they issued on a December 9.

The institutional sentiment increased to 1.49 in Q2 2015. It’s up 0.37, from 1.12 in 2015Q2. The ratio increased, as 67 funds sold all their Amazon.com, Inc. shares they owned while 376 reduced their positions. 166 funds bought stakes while 493 increased their total positions. Institutions now own 325.29 million shares which is 4.94% more than the previous share count of 309.99 million in 2015Q2.

Huntington Steele Llc holds 23.61% of its total portfolio in Amazon.com, Inc., equating to 103,872 shares. Tiger Global Management Llc owns 3.19 million shares representing 20.13% of their total US portfolio. Moreover, Tybourne Capital Management Hk Ltd has 18.16% of their total portfolio invested in the company, equating to 504,001 shares. The Washington-based Brighton Jones Llc has a total of 17.93% of their portfolio invested in the stock. Telemark Asset Management Llc, a Massachusetts-based fund reported 100,000 shares owned.

Since May 4, 2015, the stock had 0 buys, and 11 insider sales for a total of $27.04 million in net activity. Stonesifer Patricia Q sold 6,250 shares worth $3.16 million. Wilke Jeffrey A sold 5,908 shares worth $3.16 million. Reynolds Shelley sold 720 shares worth $381,752. Olsavsky Brian T sold 2,098 shares worth $1.11M. The insider Zapolsky David sold 2,322 shares worth $1.23M.

Amazon.com, Inc. is an e-commerce company. The company has a market cap of $296.56 billion. The Firm sells a range of services and products through its Websites. It has 917.74 P/E ratio. The Company’s products are offered through consumer-facing Websites, which include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers.

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