While this week was a big one for virtual reality with Facebook’s Oculus allowing for pre-orders of their $599 Ruft headset, Sony Corp’s (NYSE:SNE) Playstation VR system is next in line for an annoucnement Sony Corp (ADR) (NYSE:SNE) has stated that their virtual reality system would go up for pre-order this quarter but has yet to mention any price. Today, however, via a mistake likely by an Amazon Canada employee, a page went live for showing the virtual reality headset listed at $1,125.35, which is approximately equal to $800 USD.
Since the listing went live, a Sony spokesman issued the following statement to Forbes:
“This was an error by Amazon, we haven’t announced price for PlayStation VR.”
The listing price is no longer live on Amazon Canada, and whether or not this will be the actual price once the Playstation VR goes on sale later this year is anyone’s guess. While $800 seems like a possibly legitimate price being that Oculus has priced their device at $599, many analysts had been expecting the Playstion VR to be slightly cheaper than both the Oculus Rift and the upcoming Valve Vive. The stock is down 1.23% or $0.29 following the news, hitting $23.34 per share. Approximately 957,226 shares traded hands. SNE shares have declined 22.35% since June 3, 2015 and are currently downtrending. It has underperformed the S&P500 by 17.65%.
From a total of 2 analysts covering Sony Corp (NYSE:SNE) stock, 2 rate it a “Buy”, 0 a “Sell”, and 0 a “Hold”. This means that 100% of the ratings are positive. Sony Corp was the topic of 3 analyst reports since August 16, 2015 according to the firm StockzIntelligence Inc. Nomura maintained shares on September 4 with a “Buy” rating. JP Morgan maintained SNE stock in a recent report from August 16 with a “Overweight” rating.
Sony Corporation is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game consoles and software. The company has a market cap of $30.53 billion. The Company’s divisions include Mobile Communications, Game & Network Services, Imaging Products & Solutions, Home Entertainment & Sound, Devices, Pictures, Music, Financial Services and All Other. It has 33.24 P/E ratio. The Company’s manufacturing facilities are located in Asia, including Japan.