Will Facebook Inc.’s (FB) Oculus Rift Beat Out Sony’s (SNE) Playstation VR Headset?

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Facebook Inc (NASDAQ:FB) recently opened pre-orders for the Oculus Rift, and many people were upset by the $599 price that it will carry. When it comes to it though, especially after seeing the price of Sony Corporations’s (NYSE:SNE) Playstation VR, which is now rumored to be around $800, it really isn’t all that steep.

The Oculus Rift will certainly benefit from the marketing that parent company Facebook Inc (NASDAQ:FB) will be able to provide and, with a lower price tag, should attract computer nerds near and far. For gaming, however, Sony (NYSE:SNE) will have the upper hand. The Playstation 4 is affordable enough for gamers to go out and purchase just so they can get their hands on the Playstation VR. For gaming, there is no better choice than the PS4, and Sony should win this battle hands down. Better yet, Sony CEO, Kazuo Hirai recently said that there are already over 200 developers working on over 100 games for the Playstation VR. This means there certainly won’t be any lack of games.

Price point is tricky, and both Sony (NYSE:SNE) and Facebook Inc (NASDAQ:FB) hope they’ve gotten it right. While the Oculus Rift is cheaper, the fact that many people no longer own PCs may make the Playstation VR more economically feasible. It should be interesting to follow sales numbers once both devices are released for purchase. These devices could help both of these companies leap forward in 2016.

Facebook (FB) stock is currently trading higher by 1.96% or $1.92 following the positive news, hitting $99.84 per share at the time of us publishing this article. About 520,754 shares traded hands. FB has risen 19.34% since June 4, 2015 and is uptrending. It has outperformed the S&P500 by 25.20%.

From a total of 33 analysts covering Facebook (NASDAQ:FB) stock, 32 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $155.0 while the lowest target price is $88. The mean of all analyst targets is $122.65 which is 22.85% above today’s ($99.84) stock price. Facebook was the topic of 58 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Argus Research maintained shares on November 6 with a “Buy” rating. Morgan Stanley maintained shares with a”Overweight” rating and a $120 target share price in their report from a November 5. Canaccord Genuity maintained FB stock in a recent report from November 5 with a “Buy” rating. Credit Suisse maintained the rating on November 5. Credit Suisse has a “Outperform” rating and a $135 price target on shares. Finally, Jefferies maintained the stock with a “Buy” rating in a report they issued on a November 5.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio is positive, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 buys, and 47 selling transactions for a total of $193.63 million in net activity. Athwal Jas sold 30,000 shares worth $3.06 million. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00M. The insider Fischer David B. sold 15,000 shares worth $1.43 million.

Facebook, Inc. is a social networking company. The company has a market cap of $282.35 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 100.3 P/E ratio. It offers various services focused on people, marketers and developers.

Sony (NYSE:SNE) stock is currently trading higher by 2.32% or $0.54 today, hitting $23.81 per share at the time of us publishing this article. About 2,700 shares traded hands. SNE has declined 22.49% since June 4, 2015 and is downtrending. It has underperformed the S&P500 by 16.63%.

From a total of 2 analysts covering Sony Corp (NYSE:SNE) stock, 2 rate it a “Buy”, 0 a “Sell”, and 0 a “Hold”. This means that 100% of the ratings are positive. Sony Corp was the topic of 3 analyst reports since August 16, 2015 according to the firm StockzIntelligence Inc. Nomura maintained shares on September 4 with a “Buy” rating. JP Morgan maintained SNE stock in a recent report from August 16 with a “Overweight” rating.

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