You Can Soon Buy Google (GOOG) Play Apps & Content with Promo Codes

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For quite some time now, Apple (NASDAQ:AAPL) has been offering customers the option to purchase iOS apps and in-app content using promo codes. Up to this point, however, competitor Alphabet Inc (NASDAQ:GOOG) has not. This is all about to change though, as Google has finally begun rolling out promo codes — more specificially they have begun allowing developers to include the option in their apps.

It’s not a free-for-all though, as Google will have some limitation put in place, allowing developers to only generate a maximum of 500 promo codes per quarter (2000 per year).

These developers will have many options to customize their promo codes, including the addition of an expiration date. It should be interesting to see how developers begin using these codes in order to help sell more apps.

The stock decreased 2.84% or $20.27 on January 15, hitting $694.45. About 3.61 million shares traded hands or 69.48% up from the average. GOOG has risen 30.45% since June 12, 2015 and is uptrending. It has outperformed the S&P500 by 39.32%.

From a total of 28 analysts covering Google Inc. (NASDAQ:GOOG) stock, 24 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 86% of the ratings are positive. The highest target price is $900 while the lowest target price is $700. The mean of all analyst targets is $826 which is 18.94% above today’s ($694.45) stock price. Google Inc. was the topic of 38 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Pacific Crest maintained shares on December 21 with a “Overweight” rating. Pivotal Research maintained shares with a”Hold” rating and a $740 target share price in their report from an October 23. UBS maintained GOOG stock in a recent report from October 23 with a “Buy” rating. Credit Suisse maintained the rating on October 23. Credit Suisse has a “Outperform” rating and a $850 price target on shares. Finally, Needham maintained the stock with a “Buy” rating in a report they issued on an October 23.

The institutional sentiment decreased to 0.67 in Q2 2015. It’s down 0.53, from 1.2 in 2015Q2. The ratio is negative, as 445 funds sold all their Alphabet Inc shares they owned while 412 reduced their positions. 109 funds bought stakes while 464 increased their total positions. Institutions now own 203.36 million shares which is 12.54% less than the previous share count of 232.53 million in 2015Q2.

Ancient Art L.P. holds 22.07% of its total portfolio in Alphabet Inc, equating to 213,887 shares. Jgp Global Gestao De Recursos Ltda. owns 38,052 shares representing 12.71% of their total US portfolio. Moreover, Cantillon Capital Management Llc has 11.84% of their total portfolio invested in the company, equating to 888,378 shares. The California-based Dalal Street Llc has a total of 11.16% of their portfolio invested in the stock. Glade Brook Capital Partners Llc, a Connecticut-based fund reported 50,799 shares owned.

Since February 25, 2015, the stock had 0 buys, and 40 insider sales for a total of $564.12 million in net activity. Brin Sergey sold 16,670 shares worth $10.24M. Page Lawrence sold 16,670 shares worth $10.34 million. Doerr L John sold 5,269 shares worth $3.33M. Drummond David C sold 5,290 shares worth $3.39 million. The insider Mather Ann sold 6,000 shares worth $3.48 million.

Alphabet Inc is a collection of Companies. The company has a market cap of $483.08 billion. The Company’s collection include Calico, Google’s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X. It has 32.66 P/E ratio. These will be managed separately in Alphabet.

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