Netflix, Inc. (NFLX) Set to Get More Kid Friendly

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Typically when I turn Netflix, Inc. (NASDAQ:NFLX) on it is around 9:00 PM when my wife and I are ready to put our son to bed and watch one of our favorite TV shows or a movie we haven’t seen. Typically my son never watches anything on the streaming service, quite frankly because there just really isn’t that much great content aimed at kids.

Netflix, Inc. (NASDAQ:NFLX), however, is about to change this, as Chief Content Officer Ted Sarando explained at the semi-annual Television Critics Association press tour taking place in Pasadena, California yesterday.

“We are doubling down on kids and families,” he stated. “We are running a global network that is not easily comparable in business or cultural terms to anything that has come before. Every year the exclusions of different countries in our licensing agreements will become less and less.”

Original content for kids will increase from the 15 programs currently available to a whopping 35 within the next year. It should be interesting to see if and how well this boosts Netflix, Inc. (NASDAQ:NFLX)’s membership base.

The stock decreased 2.82% or $3.02 on January 15, hitting $104.04. About 19.78M shares traded hands or 15.88% up from the average. NFLX has risen 10.19% since June 12, 2015 and is uptrending. It has outperformed the S&P500 by 19.06%.

From a total of 27 analysts covering Netflix (NASDAQ:NFLX) stock, 21 rate it a “Buy”, 0 a “Sell”, and 6 a “Hold”. This means that 78% of the ratings are positive. The highest target price is $175 while the lowest target price is $72. The mean of all analyst targets is $132.33 which is 27.19% above today’s ($104.04) stock price. Netflix was the topic of 40 analyst reports since August 4, 2015 according to the firm StockzIntelligence Inc. Drexel Hamilton initiated shares on January 14 with a “Buy” rating. Credit Suisse maintained shares with a”Neutral” rating and a $124 target share price in their report from an October 15. Robert W. Baird downgraded NFLX stock in a recent report from January 4 to a “Neutral” rating. JP Morgan maintained the rating on October 15. JP Morgan has a “Overweight” rating and a $137 price target on shares. Finally, FBR Capital maintained the stock with a “Outperform” rating in a report they issued on an October 15.

The institutional sentiment increased to 1.54 in Q2 2015. It’s up 0.29, from 1.25 in 2015Q2. The ratio improved, as 58 funds sold all their Netflix, Inc. shares they owned while 194 reduced their positions. 149 funds bought stakes while 238 increased their total positions. Institutions now own 639.63 million shares which is 1081.93% more than the previous share count of 54.12 million in 2015Q2.

Srs Investment Management Llc holds 40.42% of its total portfolio in Netflix, Inc., equating to 11.81 million shares. Technology Crossover Management Vii Ltd. owns 5.04 million shares representing 34.23% of their total US portfolio. Moreover, Ctc Llc has 33.44% of their total portfolio invested in the company, equating to 645,718 shares. The Pennsylvania-based Barton Investment Management has a total of 29.76% of their portfolio invested in the stock. Tiger Global Management Llc, a New York-based fund reported 18.00 million shares owned.

Since February 25, 2015, the stock had 0 insider buys, and 18 selling transactions for a total of $75.72 million in net activity. Barton Richard N sold 2,800 shares worth $281,260. Hastings Reed sold 86,037 shares worth $8.68M. Battle A George sold 49,000 shares worth $5.29M. Cranz Tawni sold 1,512 shares worth $190,179. The insider Peters Gregory K sold 6,545 shares worth $841,491.

Netflix, Inc. is a provider of Internet television network. The company has a market cap of $44.47 billion. The Firm has over 57 million streaming members in over 50 countries. It has 277.43 P/E ratio. The Company’s members can watch more than two billion hours of television shows and movies per month, including original series, documentaries and feature films on Internet-connected screen.

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