Amazon.com, Inc. (AMZN) Prime Subscriber Total at 54 Million, Grew 35% in 2015 According to CIRP

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Everyone’s seemingly been wondering just how many subscribers Amazon.com’s (NASDAQ:AMZN) Prime membership has to date. Well, thanks in part to Consumer Intelligence Research Partners, LLC (CIRP) we are able to get a pretty accurate estimate. According to CIRP, Amazon Prime now has 54 million members in the United States. This would indicate 35% growth in 2015.

“US Amazon Prime membership increased steadily in 2015,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Amazon added a net 7 million members in the holiday quarter of 2015, and 14 million members in all of 2015. Notably, the growth was spread more evenly across the year, in a large part due to the success of Amazon Prime Day on July 15.”

Approximately 47% of all Amazon customers are now Prime members, and those who are members end up spending considerably more money on an annual basis than non-Prime members. It’s estimated that Prime members outspent non-Prime members $1100 to $600 last year. Just how these numbers will play into Amazon’s earnings later this week is anyone’s guess.

The stock is currently trading higher by 1.50% or $8.96 following the positive news, hitting $605.34 per share at the time of us publishing this article. About 2.65 million shares traded hands. AMZN has risen 35.73% since June 18, 2015 and is uptrending. It has outperformed the S&P500 by 44.60%.

From a total of 26 analysts covering Amazon.com (NASDAQ:AMZN) stock, 22 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 85% of the ratings are positive. The highest target price is $900.0 while the lowest target price is $525. The mean of all analyst targets is $734.31 which is 21.31% above today’s ($605.34) stock price. Amazon.com was the topic of 64 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Susquehanna initiated shares on January 15 with a “Positive” rating. M Partners initiated shares with a”Buy” rating and a $800.0 target share price in their report from a December 15. Monness Crespi & Hardt downgraded AMZN stock in a recent report from January 4 to a “Neutral” rating. Barclays Capital maintained the rating on December 1. Barclays Capital has a “Overweight” rating and a $850 price target on shares. Finally, Macquarie Research maintained the stock with a “Outperform” rating in a report they issued on a December 22.

The institutional sentiment increased to 1.49 in Q2 2015. It’s up 0.37, from 1.12 in 2015Q2. The ratio is positive, as 67 funds sold all their Amazon.com, Inc. shares they owned while 376 reduced their positions. 166 funds bought stakes while 493 increased their total positions. Institutions now own 325.29 million shares which is 4.94% more than the previous share count of 309.99 million in 2015Q2.

Huntington Steele Llc holds 23.61% of its total portfolio in Amazon.com, Inc., equating to 103,872 shares. Tiger Global Management Llc owns 3.19 million shares representing 20.13% of their total US portfolio. Moreover, Tybourne Capital Management Hk Ltd has 18.16% of their total portfolio invested in the company, equating to 504,001 shares. The Washington-based Brighton Jones Llc has a total of 17.93% of their portfolio invested in the stock. Telemark Asset Management Llc, a Massachusetts-based fund reported 100,000 shares owned.

Since May 4, 2015, the stock had 0 buys, and 11 selling transactions for a total of $27.04 million in net activity. Stonesifer Patricia Q sold 6,250 shares worth $3.16M. Wilke Jeffrey A sold 5,908 shares worth $3.16M. Reynolds Shelley sold 720 shares worth $381,752. Olsavsky Brian T sold 2,098 shares worth $1.11M. The insider Zapolsky David sold 2,322 shares worth $1.23 million.

Amazon.com, Inc. is an e-commerce company. The company has a market cap of $279.48 billion. The Firm sells a range of services and products through its Websites. It has 878.12 P/E ratio. The Company’s products are offered through consumer-facing Websites, which include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers.

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