Facebook Inc (FB) Like Button to be Upgraded in the US to Include Other Emotions: Anger, Sadness, Humor and More

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It seems like ever since the beginning of Facebook Inc (NASDAQ:FB), members of the social media site have been calling for additional options to show their feelings toward certain posts. Facebook has made their “Like” button available to users for years, but what happens if someone dislikes a post? For years, rumors have swirled and fake stories have been made up saying that Facebook would be implementing a “dislike” button. While this has never happened, pretty soon members in the U.S. will be able to show their displeasure for certain post not by using a “dislike” button but through other emojis.

In additoin to the traditional “like” button, users will soon get five addition “reaction” emojis to represent sadness, anger, humor, love and “wow”. These emojis were developed through Facebook’s continual work with sociologists from all over the world, in order to come up with the best representations for these emotions. The icons have been tested in different regions such as Spain, Ireland, the Phillippines, Columbia, Portugal and Chile, but they will soon be coming to the US as well.

This is just one more way Facebook continues to evolve with the internet, one reason why their earnings keep going up. The stock closed at $94.45 during the last trading session. It is up 7.48% since June 23, 2015 and is uptrending. It has outperformed the S&P500 by 18.50%.

From a total of 33 analysts covering Facebook (NASDAQ:FB) stock, 32 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $155.0 while the lowest target price is $88. The mean of all analyst targets is $122.77 which is 29.98% above today’s ($94.45) stock price. Facebook was the topic of 59 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Argus Research maintained shares on November 6 with a “Buy” rating. Morgan Stanley maintained shares with a”Overweight” rating and a $120 target share price in their report from a November 5. Canaccord Genuity maintained FB stock in a recent report from November 5 with a “Buy” rating. Credit Suisse maintained the rating on November 5. Credit Suisse has a “Outperform” rating and a $135 price target on shares. Finally, Jefferies maintained the stock with a “Buy” rating in a report they issued on a November 5.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio increased, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 insider purchases, and 36 sales for a total of $168.47 million in net activity. Athwal Jas sold 30,000 shares worth $3.06 million. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00M. The insider Fischer David B. sold 15,000 shares worth $1.43M.

Facebook, Inc. is a social networking company. The company has a market cap of $267.10 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 94.88 P/E ratio. It offers various services focused on people, marketers and developers.

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