Canalys: Apple Inc. (AAPL) Sold 12 Million Watches in 2015

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While everyone seems to want to guess how well the Apple Inc. (NASDAQ:AAPL) Watch has been selling since its launch last year, Canalys believes that they have narrowed down a number and it’s actually quite impressive. The research firm believes that Apple Inc. (NASDAQ:AAPL) sold approximately 12 million Watches in 2015. Out of these 12 million devices, approximately 5 million sales came during the holiday season.

“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,” said Analyst Jason Low.

Clearly Apple Inc. (NASDAQ:AAPL) is on a path to dominance within the smartwatch category. The only question is, just how fast the overall market for these devices will expand. By getting into the space early and quickly innovating, the Apple Watch may have a larger impact of the company’s bottom line over the long run than many analysts had imagined.

“Software increasingly belongs on the wrist, and this is the direction the market is going,” said Analyst Daniel Matte. “As the next step along this path, the Fitbit Blaze is the right product for the company to develop. It is competitively priced and is still being squarely focused on fitness.” The stock closed at $95.01 during the last trading session. It is down 24.60% since July 6, 2015 and is downtrending. It has underperformed the S&P500 by 15.73%.

From a total of 32 analysts covering Apple Inc. (NASDAQ:AAPL) stock, 28 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 88% of the ratings are positive. The highest target price is $200 while the lowest target price is $102. The mean of all analyst targets is $142.97 which is 50.48% above today’s ($95.01) stock price. Apple Inc. was the topic of 105 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Deutsche Bank maintained shares on January 11 with a “Hold” rating. Stifel Nicolaus maintained shares with a”Buy” rating and a $140 target share price in their report from a December 23. Mizuho upgraded AAPL stock in a recent report from January 11 to a “Buy” rating. Barclays Capital maintained the rating on December 14. Barclays Capital has a “Overweight” rating and a $150 price target on shares. Finally, Canaccord Genuity maintained the stock with a “Buy” rating in a report they issued on a January 8.

The institutional sentiment increased to 1.18 in Q2 2015. It’s up 0.22, from 0.96 in 2015Q2. The ratio improved, as 103 funds sold all their Apple Inc. shares they owned while 854 reduced their positions. 102 funds bought stakes while 1032 increased their total positions. Institutions now own 3.20 billion shares which is 1.58% less than the previous share count of 3.25 billion in 2015Q2.

Compton Capital Management Inc Ri holds 45.15% of its total portfolio in Apple Inc., equating to 113,694 shares. Raiff Partners Inc owns 100,000 shares representing 32.27% of their total US portfolio. Moreover, Rfg Advisory Group Llc has 25.06% of their total portfolio invested in the company, equating to 70,558 shares. The New York-based Independent Investors Inc has a total of 23.66% of their portfolio invested in the stock. Dock Street Asset Management Inc, a Connecticut-based fund reported 269,584 shares owned.

Since March 6, 2015, the stock had 0 insider buys, and 5 sales for a total of $8.58 million in net activity. Maestri Luca sold 2,908 shares worth $325,347. Williams Jeffrey E sold 46,873 shares worth $5.18M. Riccio Daniel J. sold 24,085 shares worth $3.01M. Ahrendts Angela J sold 44,789 shares worth $5.90M. The insider Levinson Arthur D sold 70,000 shares worth $9.20M.

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company has a market cap of $512.72 billion. The Company’s services and products include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. It has 10.09 P/E ratio. The Firm also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store.