Rubicon Project (NYSE:RUBI) Given “Buy” Rating At Jefferies, Is a Move on The Horizon?

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How Jefferies Currently Rates Rubicon Project (NYSE:RUBI)

The research firm Jefferies has initiated coverage on Rubicon Project (NYSE:RUBI)’s stock, rating it “Buy”. This was revealed to investors and clients in an analyst note on 17 December.

From a total of 9 analysts covering Rubicon Project (NYSE:RUBI) stock, 8 rate it a ”Buy”, 0 a “Sell”, and 1 a ”Hold”. This means that 89% of the ratings are positive. The highest target price is $27 while the lowest target price is $18. The mean of all analyst targets is $24.22 with a 66.67% above today’s ($15.6) stock price. Rubicon Project was the topic of 2 analyst reports since July 29, 2015 according to the firm StockzIntelligence Inc. RBC Capital Markets maintained shares on July 29 with “Outperform” rating.

Approximately 110,721 shares of stock traded hands. The Rubicon Project Inc (NYSE:RUBI) has declined 13.47% since May 14, 2015 and is downtrending. It has underperformed by 11.20% the S&P500.

The Rubicon Project, Inc. is a technology firm that focuses to automate the buying and selling of advertising. The company has a market cap of $672.52 million. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. It currently has negative earnings. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications.

According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”

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