Breitbart Loses So Many Advertisers That They Are Now Advertising Steve Bannon’s ‘Unnerving IQ’


I’m sure you’ve already heard that Donald Trump’s selection for his Chief Statagist is none other than Breitbart’s Steve Bannon. Bannon, who is certainly controversial figure of the alt-right, has already faced a tremendous amount of heat from Democrats and and even some Republicans, who hope to thwart Trump’s efforts of bringing such a man to the to the White House in such a powerful position.


The outrage over the pick has seemingly spilled over to Breitbart News, of which Bannon has been the Executive Chairman of for years. Multiple advertisers including Kellogg’s, BMW and others have begun pulling their advertisements, seemingly in a move to distance themselves from the controversial online newspaper. The move by Kellogg’s sparked outrage by Bannon and Breitbart, who have decided to call for a boycott of all Kellogg’s products, via their website, as a means to fight back.

The move by many of these large corporations to cancel ad contracts on Breitbart seems to already be hurting the company, as the majority of current ads on the news site are being fed to the site by Google and Taboola, which are third party ad providers, and there now appears to be no indication of any direct advertising on the site. The inventory appears to be so low that ads are now appearing on Breitbart touting Steve Bannon’s IQ as ‘Unnerving. The ad in question, which you can see in the image above, which directs to, and appears to be created merely to make money from a deluge of banner ads and popups, is likely earning Breitbart a few pennies per click.

While this ad likely isn’t created by Breitbart or Bannon, it is rather ironic that such an ad now appears on a site which is struggling to achieve meaningful revenue. Perhaps if Bannon’s IQ was really so ‘unnerving’ he wouldn’t have killed the hands that are feeding him.