Mattel, Inc.’s (NASDAQ:MAT) Fisher-Price Unveils a Cool Toy That Teaches Coding Skills to Toddlers


As we see our educational systems switch over to more STEM related topics, it was only a matter of time before we would see a toy for pre-schoolers that too would focus more in trade-skills that may be used in the future. This is why it comes as no surprise today that Mattel, Inc.’s (NASDAQ:MAT) Fisher-Price subsidiary unveiled a new toy that teachers toddlers a little bit about “coding”.

That’s right, the Code-A-Pillar is a toy that Mattel, Inc. (NASDAQ:MAT) announced at CES 2016, and it is being branded as a “toy for 2035 coders”. Certainly I know I will be grabbing one of these for my 2-year-old son.

The way this toy works is that each section of the caterpillars’s body represents another function. If assembled in a particular way it will perform different tasks. This unique toy will be coming to stores this July for $50, with expansion packs available for $15 each.

Mattel (NASDAQ:MAT) stock closed at $27.26 during the last trading session. It is up 6.57% since June 2, 2015 and is uptrending. It has outperformed the S&P500 by 11.26%.

From a total of 5 analysts covering Mattel Inc. (NASDAQ:MAT) stock, 4 rate it a “Buy”, 0 a “Sell”, and 1 a “Hold”. This means that 80% of the ratings are positive. The highest target price is $33 while the lowest target price is $22. The mean of all analyst targets is $26.83 which is -1.58% below today’s ($27.26) stock price. Mattel Inc. was the topic of 6 analyst reports since July 28, 2015 according to the firm StockzIntelligence Inc. BMO Capital Markets upgraded shares on December 14 to a “Outperform” rating. Suntrust Robinson maintained MAT stock in a recent report from October 16 with a “Neutral” rating. Finally, Oppenheimer initiated the stock with a “Outperform” rating in a report they issued on an August 20.

The institutional sentiment increased to 1.13 in Q2 2015. It’s up 0.30, from 0.83 in 2015Q2. The ratio improved, as 56 funds sold all their Mattel, Inc. shares they owned while 152 reduced their positions. 47 funds bought stakes while 187 increased their total positions. Institutions now own 337.80 million shares which is 1.17% more than the previous share count of 333.89 million in 2015Q2.

Poplar Forest Capital Llc holds 4.17% of its total portfolio in Mattel, Inc., equating to 2.13 million shares. Fairpointe Capital Llc owns 10.80 million shares representing 3.87% of their total US portfolio. Moreover, Kempen Capital Management N.V. has 2.97% of their total portfolio invested in the company, equating to 1.16 million shares. The Minnesota-based Speece Thorson Capital Group Inc has a total of 2.65% of their portfolio invested in the stock. Lapides Asset Management Llc, a Connecticut-based fund reported 717,000 shares owned.

MATTEL, INC. designs, manufactures, and markets a variety of toy products around the world, which are sold to its clients and directly to consumers. The company has a market cap of $9.25 billion. The Firm operates through three divisions: North America, which consists of the United States and Canada, International, and American Girl. It has 30.85 P/E ratio. The Company’s North America segment markets and sells toys in the United States and Canada through the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories.