Alphabet Inc (GOOG) Announces Real-Time Ads


After Alphabet Inc (NASDAQ:GOOG) shares have dropped more than 10% in the last few weeks, many investors were looking for a catalyst. This catalyst could be a new ad system by the company. Today Alphabet Inc (NASDAQ:GOOG) announced their new Real-time Ad system. The system enables advertisers to roll out ads to live content instantly. Ads can be pushed out in real time to mobile apps, youtube videos and websites .

“To help brands be a part of live events conversations in a way that’s timely and relevant, today we’re opening our Real-Time Ads beta to more brands, and we plan to roll it out more broadly later this year. With Real-Time Ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over two million sites in our Google Display Network with a message that ties directly to the big moment consumers just experienced,” explained Google.

While the new ads are still in beta, their first major test will come within a few weeks during one of the most watched events in the world, the Super Bowl. Wix, a website building company, has stated that they will be using the new product during the big game. These new ads seem to be an effort by Alphabet Inc (NASDAQ:GOOG) to counter Twitter’s recent announcement pertaining to their ‘Event Targetting’ advertising option.

The stock decreased 0.48% or $3.34 during the last trading session, hitting $698.45. Approximately 1,638 shares traded hands. GOOG shares have risen 32.24% since June 16, 2015 and are currently uptrending. It has outperformed the S&P500 by 41.11%.

From a total of 28 analysts covering Google Inc. (NASDAQ:GOOG) stock, 24 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 86% of the ratings are positive. The highest target price is $900 while the lowest target price is $700. The mean of all analyst targets is $826 which is 18.26% above today’s ($698.45) stock price. Google Inc. was the topic of 38 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Pacific Crest maintained shares on December 21 with a “Overweight” rating. Pivotal Research maintained shares with a”Hold” rating and a $740 target share price in their report from an October 23. UBS maintained GOOG stock in a recent report from October 23 with a “Buy” rating. Credit Suisse maintained the rating on October 23. Credit Suisse has a “Outperform” rating and a $850 price target on shares. Finally, Needham maintained the stock with a “Buy” rating in a report they issued on an October 23.

The institutional sentiment decreased to 0.67 in Q2 2015. It’s down 0.53, from 1.2 in 2015Q2. The ratio fall, as 445 funds sold all their Alphabet Inc shares they owned while 412 reduced their positions. 109 funds bought stakes while 464 increased their total positions. Institutions now own 203.36 million shares which is 12.54% less than the previous share count of 232.53 million in 2015Q2.

Ancient Art L.P. holds 22.07% of its total portfolio in Alphabet Inc, equating to 213,887 shares. Jgp Global Gestao De Recursos Ltda. owns 38,052 shares representing 12.71% of their total US portfolio. Moreover, Cantillon Capital Management Llc has 11.84% of their total portfolio invested in the company, equating to 888,378 shares. The California-based Dalal Street Llc has a total of 11.16% of their portfolio invested in the stock. Glade Brook Capital Partners Llc, a Connecticut-based fund reported 50,799 shares owned.

Since February 25, 2015, the stock had 0 insider buys, and 37 sales for a total of $520.12 million in net activity. Brin Sergey sold 16,670 shares worth $10.24M. Page Lawrence sold 16,670 shares worth $10.34 million. Doerr L John sold 5,269 shares worth $3.33 million. Drummond David C sold 5,290 shares worth $3.39 million. The insider Mather Ann sold 6,000 shares worth $3.48M.

Alphabet Inc is a collection of Companies. The company has a market cap of $488.56 billion. The Company’s collection include Calico, Google’s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X. It has 32.85 P/E ratio. These will be managed separately in Alphabet.