Google (GOOG) Reports They Blocked 780 Million Ads And it Took 1,000 Dedicated Employees to do so


You really understand the size of Alphabet Inc (NASDAQ:GOOG) when you understand how many employees they pay just to deal with removing unwanted, fraudulent, and illegal ads from their service on a yearly basis. Not only has the company developed sophisticated algorithms to do some of the tedious work for them, but they pay over 1,000 employees to “fight bad ads” on a daily basis.

“Through a combination of computer algorithms and people at Google reviewing ads, we’re able to block the vast majority of these bad ads before they ever get shown,” Google Ads and Commmerce SVP Sridhar Ramaswamy said.

For the year 2015, a total of 780 million fradulent ads were removed from Google. These ads included things such as “trick-to-click” ads, ads for pharmaceuticals, weight-loss scams, counterfeits, phishing, financial scams and more. Estimates put pharmaceuticall ads which were blocked at around 12.5 million alone, a war that Google continues to fight today.

Sure this is costing Google a ton of time, money and resources but it’s well worth it in the end for the internet’s most prolific advertising network. The stock is up 2.90% or $20.49 following the news, hitting $727.08 per share. About 556,942 shares traded hands. GOOG has risen 33.51% since June 17, 2015 and is uptrending. It has outperformed the S&P500 by 44.52%.

From a total of 28 analysts covering Google Inc. (NASDAQ:GOOG) stock, 24 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 86% of the ratings are positive. The highest target price is $900 while the lowest target price is $700. The mean of all analyst targets is $826 which is 13.61% above today’s ($727.08) stock price. Google Inc. was the topic of 38 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Pacific Crest maintained shares on December 21 with a “Overweight” rating. Pivotal Research maintained shares with a”Hold” rating and a $740 target share price in their report from an October 23. UBS maintained GOOG stock in a recent report from October 23 with a “Buy” rating. Credit Suisse maintained the rating on October 23. Credit Suisse has a “Outperform” rating and a $850 price target on shares. Finally, Needham maintained the stock with a “Buy” rating in a report they issued on an October 23.

The institutional sentiment decreased to 0.67 in Q2 2015. It’s down 0.53, from 1.2 in 2015Q2. The ratio dived, as 445 funds sold all their Alphabet Inc shares they owned while 412 reduced their positions. 109 funds bought stakes while 464 increased their total positions. Institutions now own 203.36 million shares which is 12.54% less than the previous share count of 232.53 million in 2015Q2.

Ancient Art L.P. holds 22.07% of its total portfolio in Alphabet Inc, equating to 213,887 shares. Jgp Global Gestao De Recursos Ltda. owns 38,052 shares representing 12.71% of their total US portfolio. Moreover, Cantillon Capital Management Llc has 11.84% of their total portfolio invested in the company, equating to 888,378 shares. The California-based Dalal Street Llc has a total of 11.16% of their portfolio invested in the stock. Glade Brook Capital Partners Llc, a Connecticut-based fund reported 50,799 shares owned.

Since February 25, 2015, the stock had 0 insider purchases, and 37 insider sales for a total of $520.12 million in net activity. Brin Sergey sold 16,670 shares worth $10.24 million. Page Lawrence sold 16,670 shares worth $10.34 million. Doerr L John sold 5,269 shares worth $3.33M. Drummond David C sold 5,290 shares worth $3.39M. The insider Mather Ann sold 6,000 shares worth $3.48 million.

Alphabet Inc is a collection of Companies. The company has a market cap of $507.10 billion. The Company’s collection include Calico, Google’s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X. It has 34.2 P/E ratio. These will be managed separately in Alphabet.