Apple Inc. (AAPL) Looks to Target Everyone with Price Reduction on iPhone 5S & Release of iPhone SE


With all the talk of falling iPhone sales growth, it appears as though Apple Inc. (NASDAQ:AAPL) is ready to do something about it.  According to reports from KGI analyst Ming-Chi Kuo, Apple Inc. (NASDAQ:AAPL) appears to have quite a few tricks up their sleeve in order to gain an even larger market share.  Whether you like large screened smartphones, small screened smartphones, or you prefer the more affordable yet not quite advanced devices, Apple will apparently have something for all of us very soon.

Kuo expects that Apple’s new 4-inch iPhone (rumored to be called the 5SE or just “SE” will sell an astounding 12 million units in 2016 alone.  This is the smartphone that will be targeted toward those individuals who prefer the smaller screens of the older iPhones, yet wish to have some of the more advanced features found on the iPhone 6S.  Originally Kuo expected sales of 18 million to 20 million but now he expect Apple to continue production and sales of the iPhone 5s, with an added benefit.

That added benefit will come in the form of a huge price cut, perhaps as much as 50%, if Kuo’s speculation ends up being accurate.  The iPhone 5s is another 4-inch model yet it won’t have all of the same upgraded perks as the 5SE does.  However, if priced at 50% off of what it is currently priced at, this could open the market to a whole new breed of Apple consumer.  Kuo expects to see total sales of 4-inch iPhones (including the 5s and 5SE) come in at around 37 million units for 2016, which is an increase year-over-year of 131%.

Take that pessimistic Apple analysts who expect the company to continue to see slowed growth.