Pepsi Marks “Future” Anniversary With Special Promotion


Those of us who saw “Back To The Future: Part II” are still waiting for the hoverboards, flying cars and self-lacing shoes so prominently featured when Marty arrived in the year 2015.

Maybe next month…

But do you remember the exact day he arrived, looking for a Pepsi?Pepsi 03

It was October 21, and the fictional soda he found was called “Pepsi Perfect”. Now, as that actual date approaches, Pepsi is going to mark it by offering a special, limited edition of its iconic soft drink by that same cinematic name.

Fans shouldn’t expect a radically different taste, although this version will be made with real sugar. In truth, only the bottle will be changed, and, it’s going to be sold as a “limited edition”. Extremely limited! In fact, only 6500 bottles will be made, and those be selling for $20.15 each.

There’s no word yet as to where you’ll be able to buy “Pepsi Perfect”, but lucky attendees at New York Comic Con (October 8-11) will have a chance to score one of the first 1500 for free if they show up dressed as Marty McFly.

“Fans have always been a little crazy about it,” says Lou Arbetter, Pepsi’s senior director of marketing, “and so we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”

Here’s the company’s new YouTube ad for “Pepsi Perfect”, complete with hoverboards:

With just 6,500 bottles going into production, this is bound to be a collector’s item, and there’s no doubt that the name association with such a popular film works to its advantage. But because “Pepsi Perfect” is really not much more than regular Pepsi in a much more expensive package, will it really generate the kind of excitement Pepsi is clearly hoping for?

We live in the Golden Age of hype and marketing, and we’ve grown accustomed to being told what’s good for us by people whose job it is to direct our thinking.

So how do you react? Do the terms “limited edition” and “collector’s item” make you more inclined to buy a product, thinking its value might increase…in the “future”?