Martha Stewart Living Omnimedia, Inc. (MSO) Shares Up As Company Announces Closing of Merger with Sequential Brands Group

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Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) shares are up today as the company has officially announced that it has closed its merger with Sequential Brands Group, Inc. (SQBG) in a release today at 2:15 PM Eastern Time.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) has also requested the the New York Stock Exchange suspend trading of MSO common stock as well as delist the ticker in connection with the completed merger.

MSO has traded as a diversified media and merchandising company founded by none other than Martha Stewart. The stock is up 2.90% or $0.18 following the news, hitting $6.38 per share. About 275,859 shares traded hands or up Infinity% from the average. MSO has risen 8.41% since May 1, 2015 and is currently uptrending. It has outperformed the S&P500 by 11.19%.

The institutional sentiment decreased to 1.43 in Q2 2015. It’s down 0.12, from 1.55 in 2015Q1. The ratio fall, as 17 funds sold all their Martha Stewart Living Omnimedia, Inc. shares they owned while 25 reduced their positions. 31 funds bought stakes while 29 increased their total positions. Institutions now own 21.15 million shares which is 18.44% more than the previous share count of 17.86 million in 2015Q1.

Plymouth Lane Capital Management Llc holds 11.01% of its total portfolio in Martha Stewart Living Omnimedia, Inc., equating to 3.55 million shares. Eidelman Virant Capital owns 893,200 shares representing 2.5% of their total US portfolio. Moreover, Potomac Capital Management Inc. has 1.83% of their total portfolio invested in the company, equating to 240,100 shares. The Connecticut-based Verition Fund Management Llc has a total of 0.68% of their portfolio invested in the stock. Rudman Errol M, a New York-based fund reported 157,646 shares owned.

Since June 29, 2015, the stock had 2 buys, and 0 selling transactions for a total of $2.48 million in net activity. Plymouth Lane Partners (Master) – Lp bought 346,119 shares worth $2.04 million.

Martha Stewart Living Omnimedia, Inc. is a global lifestyle company. The company has a market cap of $352.59 million. The Firm operates in three divisions: Publishing, Merchandising and Broadcasting. It has 4430.56 P/E ratio. The Publishing segment primarily consists of the Company’s activities related to its magazines and books, as well as its digital operations, which includes the Website, marthastewart.com.

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