Roller coaster Ride for Netflix, Inc. (NFLX) Shareholders Today as Stock is Down in Mid-afternoon Trading

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Netflix, Inc. (NASDAQ:NFLX) shareholders took a rid on the Tower of Terror today, as the stock began the morning shooting up to $132.84 prior to beginning its downward decent to where it stands now. With lots of new shows, and Netflix exclusive movies coming to the streaming service, many investors have been bullish of the NASDAQ listing company. However, others are pondering if and/or when Apple’s streaming video service will harm or potentially kill off Netflix, Inc. (NASDAQ:NFLX) altogether.

With over one hundred times the cash resources, Apple could conceivably dominate the streaming video service industry if they so desire. Rumors are out there that Apple is considering setting up its very own TV studio to provide customers with exclusive content. It should be interesting to follow both of these companies over the next few months and years to see if and when Apple plans to go head to head with Netflix, Inc. (NASDAQ:NFLX).

Netflix, Inc. (NASDAQ:NFLX) stock is down 3.03% or $3.96 today, hitting $126.97 per share. Approximately 13.77 million shares traded hands. NFLX shares have declined 76.40% since May 4, 2015 and are currently downtrending. It has underperformed the S&P500 by 75.33%.

From a total of 25 analysts covering Netflix (NASDAQ:NFLX) stock, 20 rate it a “Buy”, 0 a “Sell”, and 5 a “Hold”. This means that 80% of the ratings are positive. The highest target price is $175 while the lowest target price is $72. The mean of all analyst targets is $132.72 which is 4.53% above today’s ($126.97) stock price. Netflix was the topic of 36 analyst reports since August 4, 2015 according to the firm StockzIntelligence Inc. Topeka Capital Markets maintained shares on November 16 with a “Buy” rating. BMO Capital Markets initiated shares with a”Market Perform” rating and a $115 target share price in their report from an October 9. Oppenheimer maintained NFLX stock in a recent report from October 15 with a “Outperform” rating. Vetr upgraded the rating on September 1. Vetr has a “Hold” rating and a $122.24 price target on shares. Finally, JP Morgan maintained the stock with a “Overweight” rating in a report they issued on an October 15.

The institutional sentiment increased to 1.25 in Q2 2015. It’s up 0.10, from 1.15 in 2015Q1. The ratio is positive, as 54 funds sold all their Netflix, Inc. shares they owned while 178 reduced their positions. 109 funds bought stakes while 182 increased their total positions. Institutions now own 54.12 million shares which is 35.64% less than the previous share count of 84.09 million in 2015Q1.

Technology Crossover Management Vii Ltd. holds 40.06% of its total portfolio in Netflix, Inc., equating to 1.01 million shares. Srs Investment Management Llc owns 1.46 million shares representing 28.81% of their total US portfolio. Moreover, Barton Investment Management has 27.36% of their total portfolio invested in the company, equating to 117,690 shares. The New York-based Teewinot Capital Advisers L.L.C. has a total of 21.96% of their portfolio invested in the stock. Tiger Global Management Llc, a New York-based fund reported 2.57 million shares owned.

Since February 25, 2015, the stock had 0 insider buys, and 27 selling transactions for a total of $102.38 million in net activity. Barton Richard N sold 2,800 shares worth $281,260. Hastings Reed sold 86,037 shares worth $8.68M. Battle A George sold 49,000 shares worth $5.29 million. Cranz Tawni sold 1,512 shares worth $190,179. The insider Peters Gregory K sold 6,545 shares worth $841,491.

Netflix, Inc. is a provider of Internet television network. The company has a market cap of $55.79 billion. The Firm has over 57 million streaming members in over 50 countries. It has 338.56 P/E ratio. The Company’s members can watch more than two billion hours of television shows and movies per month, including original series, documentaries and feature films on Internet-connected screen.

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