Sirius XM Holdings Inc. (SIRI) Stock Up After Howard Stern Signs 5-Year Deal

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Sirius XM Holdings Inc. (NASDAQ:SIRI) shares are up in morning trading after the company announced that they have reached a new 5-year contract with broadcast personality Howard Stern who will continue producing and hosting his show, “The Howard Stern Show”. The agreement also includes a 12-year licensing deals with Stern’s production company in which Sirius XM Holdings Inc. (NASDAQ:SIRI) will create a video streaming application for mobile devices that will tie into archives of the shows and performances on the shows.

“I happen to think that its best days are ahead,” Stern said in a statement. “So, if you are not listening to SiriusXM and The Howard Stern Show, then you are really more like a zombie, a rotting corpse monster, living half a life, deadened and blackened inside. It’s as if you were still watching black and white television while shopping in actual stores on your way to the post office to fax a memo.”

Howard Stern has been much more than just a producer/host for Sirius XM Holdings Inc. (NASDAQ:SIRI) over the years, so this certainly is good news for the company.

The stock is up 3.00% or $0.12 following the news, hitting $4.12 per share. About 24.48 million shares traded hands or up 1.03% from the average. SIRI has risen 4.17% since May 12, 2015 and is currently uptrending. It has outperformed the S&P500 by 7.84%.

From a total of 6 analysts covering Sirius XM Holdings (NASDAQ:SIRI) stock, 4 rate it a “Buy”, 0 a “Sell”, and 2 a “Hold”. This means that 67% of the ratings are positive. The highest target price is $5.25 while the lowest target price is $4.25. The mean of all analyst targets is $4.70 which is 14.08% above today’s ($4.12) stock price. Sirius XM Holdings was the topic of 9 analyst reports since July 29, 2015 according to the firm StockzIntelligence Inc. JP Morgan initiated shares on December 14 with a “Neutral” rating. Wunderlich upgraded shares to a”Buy” rating and a $4.60 target share price in their report from a July 29. Pivotal Research maintained SIRI stock in a recent report from October 22 with a “Buy” rating. Finally, Barclays Capital maintained the stock with a “Overweight” rating in a report they issued on an August 14.

The institutional sentiment increased to 0.82 in Q2 2015. It’s up 0.01, from 0.81 in 2015Q2. The ratio is positive, as 35 funds sold all their Sirius XM Holdings Inc. shares they owned while 154 reduced their positions. 45 funds bought stakes while 110 increased their total positions. Institutions now own 1.08 billion shares which is 11.16% less than the previous share count of 1.22 billion in 2015Q2.

Sarbit Advisory Services Inc. holds 18.2% of its total portfolio in Sirius XM Holdings Inc., equating to 31.57 million shares. Madison Street Partners Llc owns 685,418 shares representing 9.71% of their total US portfolio. Moreover, Brahman Capital Corp. has 7.03% of their total portfolio invested in the company, equating to 95.21 million shares. The New York-based Highline Capital Management Llc has a total of 4.83% of their portfolio invested in the stock. Long Oar Global Investors Llc, a New York-based fund reported 200,000 shares owned.

Sirius XM Holdings Inc., through its subsidiaries, provides satellite radio services in the United States. The company broadcasts music plus sports, entertainment, comedy, talk, news, traffic, and weather programs, including various music genres ranging from rock, pop and hip-hop to country, dance, jazz, Latin, and classical; live play-by-play sports from principal leagues and colleges; multitude of talk and entertainment channels for various audiences; national, international, and financial news; and local traffic reports for 22 metropolitan markets. It also streams music and non-music channels over the Internet; and offer applications to allow consumers to access its Internet radio service on smartphones and tablet computers. In addition, the company distributes satellite radios through the sale and lease of new vehicles; and acquires subscribers through the sale and lease of previously owned vehicles with factory-installed satellite radios. Its satellite radio systems include satellites, terrestrial repeaters, and other satellite facilities; studios; and radios. Further, the company provides Backseat TV, a television content designed primarily for children; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; real-time traffic services; and real-time weather services. Additionally, it offers a portfolio of location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data services, remote vehicles diagnostics, stolen or parked vehicle locator services, and monitoring of vehicle emission systems. The company also sells satellite and Internet radios directly to consumers through its Website, as well as through national and regional retailers. Sirius XM Holdings Inc. was founded in 1990 and is headquartered in New York, New York.

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