Amazon.com, Inc. (AMZN) Announces Mobile App Affiliate Program

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Amazon.com, Inc. (NASDAQ:AMZN) has just unveiled a new referral program for their mobile shopping application. The company has decided to incentivize more customers to install their shopping app on mobile devices by offering to pay up to $10 for every share and download of the app by one’s friends or family. Basically Amazon.com, Inc. (NASDAQ:AMZN) will pay users $5 to share the application and another $5 for every friend who installs the mobile app and makes their first purchase. Instead of paying out cash Amazon will give users a coupon for purchases on their site or through their appl..

“Amazon has an award-winning shopping app that our customers love. We wanted to help give them a way to share it with an added incentive,” a company rep explains. “So, we introduced a program that provides a $5 incentive for customers to refer a friend or family member to shop with the app.”

Although Amazon’s mobile app is already incredibly popular, this move comes as the company looks to capitalize on the holiday season. The stock is up 0.11% or $0.73 following the news, hitting $676.5 per share. About 2.51 million shares traded hands. AMZN has risen 56.33% since May 14, 2015 and is uptrending. It has outperformed the S&P500 by 58.59%.

From a total of 25 analysts covering Amazon.com (NASDAQ:AMZN) stock, 22 rate it a “Buy”, 0 a “Sell”, and 3 a “Hold”. This means that 88% of the ratings are positive. The highest target price is $850 while the lowest target price is $525. The mean of all analyst targets is $722.78 which is 6.84% above today’s ($676.5) stock price. Amazon.com was the topic of 58 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. M Partners initiated shares on December 15 with a “Buy” rating. Canaccord Genuity maintained shares with a”Hold” rating and a $600 target share price in their report from an October 23. Pacific Crest initiated AMZN stock in a recent report from December 8 with a “Overweight” rating. Benchmark maintained the rating on October 23. Benchmark has a “Buy” rating and a $700 price target on shares. Finally, Morgan Stanley maintained the stock with a “Overweight” rating in a report they issued on a November 11.

The institutional sentiment increased to 1.49 in Q2 2015. It’s up 0.37, from 1.12 in 2015Q2. The ratio improved, as 67 funds sold all their Amazon.com, Inc. shares they owned while 376 reduced their positions. 166 funds bought stakes while 493 increased their total positions. Institutions now own 325.29 million shares which is 4.94% more than the previous share count of 309.99 million in 2015Q2.

Huntington Steele Llc holds 23.61% of its total portfolio in Amazon.com, Inc., equating to 103,872 shares. Tiger Global Management Llc owns 3.19 million shares representing 20.13% of their total US portfolio. Moreover, Tybourne Capital Management Hk Ltd has 18.16% of their total portfolio invested in the company, equating to 504,001 shares. The Washington-based Brighton Jones Llc has a total of 17.93% of their portfolio invested in the stock. Telemark Asset Management Llc, a Massachusetts-based fund reported 100,000 shares owned.

Since May 4, 2015, the stock had 0 insider purchases, and 12 selling transactions for a total of $27.25 million in net activity. Stonesifer Patricia Q sold 6,250 shares worth $3.16 million. Wilke Jeffrey A sold 5,908 shares worth $3.16 million. Reynolds Shelley sold 720 shares worth $381,752. Olsavsky Brian T sold 2,098 shares worth $1.11 million. The insider Zapolsky David sold 2,322 shares worth $1.23M.

Amazon.com, Inc. is an e-commerce company. The company has a market cap of $316.16 billion. The Firm sells a range of services and products through its Websites. It has 981.34 P/E ratio. The Company’s products are offered through consumer-facing Websites, which include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers.

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