Amazon.com, Inc. (AMZN) Sold 3 Million Prime Memberships in Week Prior to Christmas

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Some analysts expect nearly 50% of all American households to be Amazon.com (NASDAQ:AMZN) Prime members by 2020. The last week alone has seemingly made a major impact on the company’s drive to spread Prime throughout America.

Amazon.com, Inc. (NASDAQ:AMZN) said today that the week leading up to Christmas was a boon for their Prime business. They’ve estimated that around 3 million new members signed onto the service in that week alone, despite the company raising the annual membership fee from $79 to $99 back in March. Prime members are not only able to take advantage of 2-day shipping on thousands of products, but also gain access to Amazon Prime’s streaming video catalog. The face of shopping is changing and it appears as if Amazon is leading the way by a long shot. The stock closed at $662.79 during the last trading session. It is up 54.99% since May 22, 2015 and is uptrending. It has outperformed the S&P500 by 58.05%.

From a total of 26 analysts covering Amazon.com (NASDAQ:AMZN) stock, 23 rate it a “Buy”, 0 a “Sell”, and 3 a “Hold”. This means that 88% of the ratings are positive. The highest target price is $850 while the lowest target price is $525. The mean of all analyst targets is $724.02 which is 9.24% above today’s ($662.79) stock price. Amazon.com was the topic of 59 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Macquarie Research maintained shares on December 22 with a “Outperform” rating. Canaccord Genuity maintained shares with a”Hold” rating and a $600 target share price in their report from an October 23. Nomura maintained AMZN stock in a recent report from December 9 with a “Buy” rating. Benchmark maintained the rating on October 23. Benchmark has a “Buy” rating and a $700 price target on shares. Finally, Barclays Capital maintained the stock with a “Overweight” rating in a report they issued on a December 1.

The institutional sentiment increased to 1.49 in Q2 2015. It’s up 0.37, from 1.12 in 2015Q2. The ratio improved, as 67 funds sold all their Amazon.com, Inc. shares they owned while 376 reduced their positions. 166 funds bought stakes while 493 increased their total positions. Institutions now own 325.29 million shares which is 4.94% more than the previous share count of 309.99 million in 2015Q2.

Huntington Steele Llc holds 23.61% of its total portfolio in Amazon.com, Inc., equating to 103,872 shares. Tiger Global Management Llc owns 3.19 million shares representing 20.13% of their total US portfolio. Moreover, Tybourne Capital Management Hk Ltd has 18.16% of their total portfolio invested in the company, equating to 504,001 shares. The Washington-based Brighton Jones Llc has a total of 17.93% of their portfolio invested in the stock. Telemark Asset Management Llc, a Massachusetts-based fund reported 100,000 shares owned.

Since May 4, 2015, the stock had 0 insider purchases, and 11 sales for a total of $27.04 million in net activity. Stonesifer Patricia Q sold 6,250 shares worth $3.16 million. Wilke Jeffrey A sold 5,908 shares worth $3.16 million. Reynolds Shelley sold 720 shares worth $381,752. Olsavsky Brian T sold 2,098 shares worth $1.11 million. The insider Zapolsky David sold 2,322 shares worth $1.23 million.

Amazon.com, Inc. is an e-commerce company. The company has a market cap of $310.69 billion. The Firm sells a range of services and products through its Websites. It has 961.46 P/E ratio. The Company’s products are offered through consumer-facing Websites, which include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers.

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