Apple Inc. (AAPL) Sued By Immersion For Alleged Force Touch Patent Infringement

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When you are the king of the jungle, or in this case peple’s pockets, you often have others coming at you left and right. This is just what seems to be happening to Apple Inc. (NASDAQ:AAPL) as yet another lawsuit has been filed against the company, this time by a small company called Immersion.

Immersion alleges that Apple Inc. (NASDAQ:AAPL) infringed on multiple patents of theirs related to the company’s new Force Touch and 3D Touch technologies found in the iPhone 6s and 6s Plus devices.

“While we are pleased to see others in the industry recognize the value of haptics and adopt it in their products, it is important for us to protect our business against infringement of our intellectual property in order to preserve the ecosystem we have built and the investments that we have made in continuing to advance haptic experiences,” explained Immersion’s CEO Victor Viegas.

Immersion claims that the patents they own, titled: “Haptic feedback system with stored effects,” “Method and Apparatus for Providing Tactile Sensations” and “Interactivity Model for Shared Feedback on Mobile Devices.” are being infringed upon, and will likely seek out compensation. Whether a court will find Apple Inc. (NASDAQ:AAPL) guilty of such infringement is yet to be seen.

The stock closed at $93.7 during the last trading session. It is down 21.96% since July 9, 2015 and is downtrending. It has underperformed the S&P500 by 13.09%.

From a total of 32 analysts covering Apple Inc. (NASDAQ:AAPL) stock, 28 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 88% of the ratings are positive. The highest target price is $200 while the lowest target price is $102. The mean of all analyst targets is $142.97 which is 52.58% above today’s ($93.7) stock price. Apple Inc. was the topic of 105 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Deutsche Bank maintained shares on January 11 with a “Hold” rating. Stifel Nicolaus maintained shares with a”Buy” rating and a $140 target share price in their report from a December 23. Mizuho upgraded AAPL stock in a recent report from January 11 to a “Buy” rating. Barclays Capital maintained the rating on December 14. Barclays Capital has a “Overweight” rating and a $150 price target on shares. Finally, Canaccord Genuity maintained the stock with a “Buy” rating in a report they issued on a January 8.

The institutional sentiment increased to 1.18 in Q2 2015. It’s up 0.22, from 0.96 in 2015Q2. The ratio increased, as 103 funds sold all their Apple Inc. shares they owned while 854 reduced their positions. 102 funds bought stakes while 1032 increased their total positions. Institutions now own 3.20 billion shares which is 1.58% less than the previous share count of 3.25 billion in 2015Q2.

Compton Capital Management Inc Ri holds 45.15% of its total portfolio in Apple Inc., equating to 113,694 shares. Raiff Partners Inc owns 100,000 shares representing 32.27% of their total US portfolio. Moreover, Rfg Advisory Group Llc has 25.06% of their total portfolio invested in the company, equating to 70,558 shares. The New York-based Independent Investors Inc has a total of 23.66% of their portfolio invested in the stock. Dock Street Asset Management Inc, a Connecticut-based fund reported 269,584 shares owned.

Since March 6, 2015, the stock had 0 insider purchases, and 5 sales for a total of $8.58 million in net activity. Maestri Luca sold 2,908 shares worth $325,347. Williams Jeffrey E sold 46,873 shares worth $5.18M. Riccio Daniel J. sold 24,085 shares worth $3.01 million. Ahrendts Angela J sold 44,789 shares worth $5.90 million. The insider Levinson Arthur D sold 70,000 shares worth $9.20M.

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company has a market cap of $519.53 billion. The Company’s services and products include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. It has 9.95 P/E ratio. The Firm also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store.

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