Facebook Inc (FB) Looks to Conquer the Smartphone With SMS Support Soon

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It’s been known that Facebook Inc (NASDAQ:FB) wants to continue the development of their Messenger application in order to provide more use for mobile users. Now the company is testing the ability to send text messages (SMS) via their Messenger application. This isn’t the first time the company has flirted with the idea. In fact, the application used to have SMS abilities but the company decided to do away with them back in 2013.

This leads us to wonder how far they plan on taking their Messenger app. Is it possible we will soon see free international phone calls available from the app? Anything is possible as the company tries to entice new members to join their service and download their apps. The more users they have, the more potential advertising dollars they can bring in, and that’s only beneficial to shareholders.

“At Messenger, we are always trying to create new ways for people to communicate seamlessly with everyone,” said the company’s spokesperson. “Right now, we’re testing the ability for people to easily bring all their conversations — from SMS and Messenger — to one place.”

The stock is up 1.50% or $1.53 following the news, hitting $103.44 per share. About 3.27M shares traded hands. FB has risen 18.67% since July 9, 2015 and is uptrending. It has outperformed the S&P500 by 28.14%.

From a total of 34 analysts covering Facebook (NASDAQ:FB) stock, 33 rate it a “Buy”, 1 a “Sell”, and 0 a “Hold”. This means that 97% of the ratings are positive. The highest target price is $170 while the lowest target price is $88. The mean of all analyst targets is $125.06 which is 20.90% above today’s ($103.44) stock price. Facebook was the topic of 66 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Piper Jaffray maintained shares on January 28 with a “Overweight” rating. Suntrust Robinson maintained shares with a”Buy” rating and a $120 target share price in their report from a January 25. Stifel Nicolaus maintained FB stock in a recent report from January 28 with a “Buy” rating. Morgan Stanley maintained the rating on November 5. Morgan Stanley has a “Overweight” rating and a $120 price target on shares. Finally, FBR Capital maintained the stock with a “Outperform” rating in a report they issued on a January 28.

The institutional sentiment increased to 1.73 in Q2 2015. It’s up 0.01, from 1.72 in 2015Q2. The ratio increased, as 69 funds sold all their Facebook Inc shares they owned while 375 reduced their positions. 126 funds bought stakes while 643 increased their total positions. Institutions now own 1.55 billion shares which is 2.48% more than the previous share count of 1.51 billion in 2015Q2.

Millennium Tvp Management Co. Llc holds 52.76% of its total portfolio in Facebook Inc, equating to 639,552 shares. Parametric Risk Advisors Llc owns 7.97 million shares representing 46.51% of their total US portfolio. Moreover, Sc Us (Ttgp) Ltd. has 41.15% of their total portfolio invested in the company, equating to 1.04 million shares. The California-based Meritech Capital Associates Iii L.L.C. has a total of 37.81% of their portfolio invested in the stock. Duquesne Family Office Llc, a New York-based fund reported 4.09 million shares owned.

Since February 25, 2015, the stock had 0 insider buys, and 32 selling transactions for a total of $57.08 million in net activity. Athwal Jas sold 30,000 shares worth $3.06M. Stretch Colin sold 1,000 shares worth $98,710. Cox Christopher K sold 5,778 shares worth $561,622. Schroepfer Michael Todd sold 31,283 shares worth $3.00 million. The insider Fischer David B. sold 15,000 shares worth $1.43 million.

Facebook, Inc. is a social networking company. The company has a market cap of $297.07 billion. The Firm is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It has 80.19 P/E ratio. It offers various services focused on people, marketers and developers.