Tesla Motors Inc (TSLA) Looks to Target Kids with Model S Radio Flyer – Stock Up 4.5%

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Shares of Tesla Motors Inc (NASDAQ:TSLA) are up 4.54% this morning, as they announced a deal with wagon manufacturer Radio Flyer to create a kid-sized Model S vehicle that can drive 6 MPH. The cool part, however, is that the battery life, like that of the adult-version, is phenomenal.

While this certainly won’t be a money maker for Tesla Motors Inc (NASDAQ:TSLA) by any standards, it might just get future generations hooked on the Tesla brand name. The miniature vehicle will be priced at $499 and can be pre-ordered starting today. As you can see in the video below, it’s quite the conversation piece.

“Fully featured, fully customizable,” Tesla explains. “Every Tesla Model S for Kids come equipped with high-end features to recreate the ultimate Tesla experience. You choose the paint color, performance, accessories and personalization.”

The stock closed at $151.04 during the last trading session. It is down 41.72% since July 10, 2015 and is downtrending. It has underperformed the S&P500 by 32.24%.

From a total of 17 analysts covering Tesla Motors Inc (NASDAQ:TSLA) stock, 8 rate it a “Buy”, 4 a “Sell”, and 5 a “Hold”. This means that 47% of the ratings are positive. The highest target price is $465 while the lowest target price is $165. The mean of all analyst targets is $282.31 which is 86.91% above today’s ($151.04) stock price. Tesla Motors Inc was the topic of 31 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Berenberg initiated shares on February 3 with a “Sell” rating. S&P Research upgraded shares to a”Hold” rating and a $225 target share price in their report from an October 13. Credit Suisse maintained TSLA stock in a recent report from November 25 with a “Outperform” rating. Barclays Capital downgraded the rating on October 9. Barclays Capital has a “Underweight” rating and a $180 price target on shares. Finally, UBS maintained the stock with a “Sell” rating in a report they issued on an October 30.

The institutional sentiment increased to 1.29 in Q2 2015. It’s up 0.01, from 1.28 in 2015Q2. The ratio improved, as 84 funds sold all their Tesla Motors Inc shares they owned while 122 reduced their positions. 66 funds bought stakes while 199 increased their total positions. Institutions now own 76.22 million shares which is 1.63% less than the previous share count of 77.48 million in 2015Q2.

J&P(China)Capital Management Co.Ltd holds 50.38% of its total portfolio in Tesla Motors Inc, equating to 975,058 shares. Andor Capital Management L.L.C. owns 1.00 million shares representing 39.05% of their total US portfolio. Moreover, Zevenbergen Capital Investments Llc has 6.58% of their total portfolio invested in the company, equating to 618,255 shares. The New York-based Long Oar Global Investors Llc has a total of 5.74% of their portfolio invested in the stock. Hhr Asset Management Llc, a New Jersey-based fund reported 488,021 shares owned.

Since April 16, 2015, the stock had 0 insider purchases, and 2 sales for a total of $4.71 million in net activity. Straubel Jeffrey B sold 10,000 shares worth $2.18M. Ehrenpreis Ira Matthew sold 16,698 shares worth $4.26 million. Ahuja Deepak sold 5,000 shares worth $1.29M. Guillen Jerome M sold 1,500 shares worth $373,291. The insider Reichow Gregory sold 10,000 shares worth $2.40 million.

Tesla Motors, Inc. is a United States company, which designs, develops, makes and sells electric vehicles, electric vehicle powertrain components and stationary energy storage systems. The company has a market cap of $19.85 billion. The Firm sells and produces a vehicle under the name Model S, which is a fully electric, four-door, five-adult passenger sedan. It currently has negative earnings. In addition to developing its own vehicles, it develops, sells, and services full electric powertrain systems and components to other automobile manufacturers.