Apple Inc. (AAPL) To Use OLED Screens on iPhone 8 in 2018 According to Reports

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Although rumors have stated for years that Apple Inc. (AAPL) soon plans on switching over to OLED-based displays from their current LCD technology for their iPhones and perhaps even iPads, the move has yet to actually happen.

Today, however, we get word from the Japanese publication Nikkei Asian Review that Apple will begin using the technology within their iPhones sometime in 2018, which would correspond to the launch of their iPhone 8 product, if the current timeline for new phone releases remain predictable.

The report stated that ‘brightness, energy-saving capacity and other functions of OLED panels tend to degrade over time.’ This is likely the reason Apple has continued to holdoff on the technology. The supplier of these screen will more than likely be either Samsung or LG, both who ironically compete with Apple in the smartphone market.The stock decreased 0.19% or $0.22 during the last trading session, hitting $117.81. About 12.95 million shares traded hands. AAPL has declined 9.40% since April 24, 2015 and is downtrending. It has underperformed by 8.04% the S&P500.

Out of 29 analysts covering Apple Inc. (NASDAQ:AAPL), 26 rate it “Buy”, 0 “Sell”, while 3 “Hold”. This means 90% are positive. $200 is the highest target while $125 is the lowest. The $150.44 average target is 27.70% above today’s ($117.81) stock price. Apple Inc. was the topic in 89 analyst reports since July 21, 2015 according to StockzIntelligence Inc. Goldman Sachs upgraded the stock on November 18 to “Conviction Buy” rating. Credit Suisse maintained it with “Outperform” rating and $140 target price in an October 28 report. Macquarie Research maintained the shares of AAPL in a report on October 28 with “Buy” rating. Stifel Nicolaus maintained the firm’s rating on October 28. Stifel Nicolaus has “Buy” rating and $150 price target. Finally, Oppenheimer maintained the stock with “Buy” rating in an October 28 report.

The institutional sentiment increased to 0.96 in Q2 2015. Its up 0.04, from 0.92 in 2015Q1. The ratio improved, as 82 funds sold all Apple Inc. shares owned while 968 reduced positions. 128 funds bought stakes while 884 increased positions. They now own 3.25 billion shares or 19.08% less from 4.02 billion shares in 2015Q1.

American Asset Management Inc. holds 53.4% of its portfolio in Apple Inc. for 7,252 shares. Nevsky Capital Llp owns 2.56 million shares or 34.75% of their US portfolio. Moreover, Summit Securities Group Llc has 28.14% invested in the company for 459,400 shares. The New York-based Independent Investors Inc has invested 24.49% in the stock. Guild Investment Management Inc., a California-based fund reported 55,477 shares.

Since March 6, 2015, the stock had 0 insider purchases, and 9 sales for $29.79 million net activity. Maestri Luca sold 2,908 shares worth $325,347. Williams Jeffrey E sold 46,873 shares worth $5.18M. Riccio Daniel J. sold 24,085 shares worth $3.01M. Ahrendts Angela J sold 44,789 shares worth $5.90 million. The insider Levinson Arthur D sold 70,000 shares worth $9.20M.

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company has a market cap of $658.32 billion. The Company’s services and products include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. It has 12.81 P/E ratio. The Firm also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store.

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