While it seems as if just about every large tech firm has either entered or is planning to enter the virtual reality space, one company that has remained relatively quiet is Amazon. That’s until reports surfaced today from anonymous individuals close to the matter, which have indicated that Amazon is currently in talks to produce original virtual reality content for its prime subscribers.
While the production companies that are reportedly involved in the VR content creation discussions have gone unnamed at this time, there does appear to be more than one. And although such content could be a year or more out, such a move by Amazon could indicate that they are seeking to become one of the first large video content providers to dip their toe into the VR segment of the market. With the virtual reality space expected to experience exponential growth over the coming years, establishing themselves as one of the few sources for VR content could attract new subscribers to their Prime service. It would also likely mean that they’d beat rival Netflix to the punch and perhaps be able to obtain a larger share of the hot streaming entertainment market. Hulu has already begun to roll out some VR content and likely will continue to expand upon their offerings, so the space is not completely quiet.
These reports come only several weeks after a job posting has suggested that Amazon was looking to fill positions related to VR content creations. The posting read as follows:
“Entertainment is evolving rapidly. The future will not be limited to passive 2D experiences. The Virtual Reality team will explore and create the platform and interface for immersive storytelling. This will include an ingestion and playback platform for Virtual Reality experiences.”
Amazon has released a number of successful exclusive television shows thus far, including hits such as Bosch, Catastrophe and Mad Dogs. A venture into the VR content space would give the company a commanding position within an industry, set to see an explosion of innovation over the coming months and years ahead, not to mention it would be a boost for the entire VR industry in general. It also would make us wonder if the company could have plans to enter the VR hardware space next, as they seem to want a hand in virtually every hot new market on the planet.
Let’s hear your thoughts on a possible entrance into the VR content space by Amazon in the Amazon VR Content forum on VRTalk.com.