I remember curling up on the couch and watching the original Star Wars Episodes some 30 years ago. Much of that nostalgia returned when LucasFilms released three new episodes in the late 90’s and early part of the millennium, but for some reason I am even more excited over what the future of the franchise holds.
When the Walt Disney Company acquired LucasFilms in 2012, many Star Wars’ fans were in disagreement as to whether or not this was the best move for the franchise, which has brought in over $30 billion to date, stemming from a combination of merchandise, ticket sales, video games and spin-off series. I was one of the optimistic fans, and still am, as the latest film, Star Wars Episode VII: The Force Awakens is set for release in just under two months.
As with many new movies, the highly anticipated trailers can receive millions of view within days, as fans and potential movie-goers jump for the opportunity of a sneak peek. That’s certainly the case with this film, as a new trailer was just released last night on ESPN during Monday Night Football. While my Philadelphia Eagles destroyed the New York Giants, the real winner seemed to be Disney as, not only was a new trailer released, but ticket sales opened for the first time.
Demand for tickets were so incredibly high that both Fandango and MovieTickets.com’s websites slowed to a crawl from all of the traffic.
The trailer also saw incredible traffic right off the bat on websites such as YouTube. In fact, it’s expected that this latest trailer will eclipse the 200 million views that the second trailer received within 30 days of its release.
The whole Monday Night Football release was a brilliant move on Disney’s part, who has been leveraging their various media properties, in this case ESPN, to promote the film to a wider audience.
“We are managing all of this with great care,” said Disney’s CEO Bob Iger during the company’s earnings call in May. “I think we’ve got something here that is very, very special that’s going to create value for the company for many, many years to come.”
The full trailer can be seen below. Let us know what you think in the comments section below.