Amid Terrible Year for Twitter Inc (TWTR) Stock, Company Goes All Out for New Year’s Eve

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Shares of Twitter Inc (NYSE:TWTR) stock have taken one heck of a beating over the past year, falling from its peak of $53.49 back in April all alway down to its all-time low. This, however, hasn’t stopped the company from going all out this New Year’s Eve.

Not only has Twitter Inc (NYSE:TWTR) introduced an all new emoji icon to celebrate the New Year, but they have also teamed with the Times Square New Year’s Eve celebration to allow related Twitter conversations to be displayed via large screens during the world famous celebration in NYC.

The special emoji will show up for those who use hashtag #HappyNewYear, and it doesn’t only work in English. 35 different languages will be cover, meaning everything from #BonneAnnée to #FelizAñoNuevo will display the emoji as well.

Whether or not all this will help convince investors to flock back to the stock in 2016 is unknown, but surely it will bring more attention to a company that looks to regain shareholder confidence.

“To enliven the global New Year’s celebration happening on Twitter to parties on the ground, we have partnered with the Times Square Alliance (@timessquarenyc) and Countdown Entertainment, the co-organizers of Times Square New Year’s Eve in New York City, to showcase the global conversation,” Twitter Inc. (NYSE:TWTR) announced on their blog. “For the first time, Tweets and videos will be on display on the large screens directly underneath the famous Times Square Ball (@TimesSquareBall) as well as on other screens in the area for the one million or so revelers filling Times Square.”

The stock is down 0.45% or $0.1 today, hitting $22.37 per share. Approximately 10.58M shares traded hands. TWTR shares have declined 38.29% since May 27, 2015 and are currently downtrending. It has underperformed the S&P500 by 36.16%.

From a total of 29 analysts covering Twitter (NYSE:TWTR) stock, 13 rate it a “Buy”, 2 a “Sell”, and 14 a “Hold”. This means that 45% of the ratings are positive. The highest target price is $56 while the lowest target price is $22. The mean of all analyst targets is $34.39 which is 53.73% above today’s ($22.37) stock price. Twitter was the topic of 45 analyst reports since July 23, 2015 according to the firm StockzIntelligence Inc. Credit Agricole initiated shares on December 11 with a “Underperform” rating. Morgan Stanley maintained shares with a”Underweight” rating and a $22 target share price in their report from an October 28. UBS maintained TWTR stock in a recent report from October 28 with a “Buy” rating. Barclays Capital maintained the rating on October 28. Barclays Capital has a “Equal-Weight” rating and a $33 price target on shares. Finally, RBC Capital Markets maintained the stock with a “Sector Perform” rating in a report they issued on an October 28.

The institutional sentiment decreased to 1.07 in Q2 2015. It’s down 0.19, from 1.26 in 2015Q2. The ratio fall, as 102 funds sold all their Twitter Inc shares they owned while 129 reduced their positions. 56 funds bought stakes while 191 increased their total positions. Institutions now own 269.03 million shares which is 10.40% less than the previous share count of 300.24 million in 2015Q2.

Institutional Venture Management Xii Llc holds 100% of its total portfolio in Twitter Inc, equating to 418,115 shares. Rizvi Traverse Management Llc owns 2.80 million shares representing 100% of their total US portfolio. Moreover, Ah Equity Partners Iii L.L.C. has 69.57% of their total portfolio invested in the company, equating to 1,202 shares. The California-based Kpcb Dgf Associates Llc has a total of 28.35% of their portfolio invested in the stock. Bain Capital Venture Investors Llc, a Massachusetts-based fund reported 817,155 shares owned.

Twitter, Inc. is a global platform for public self-expression and conversation in real time. The company has a market cap of $15.33 billion. The Firm offers services and products for users, advertisers, developers and platform and data partners. It currently has negative earnings. Products and services for users enables a way for people to create, distribute and discover content, which enables a user on Twitter to create a tweet and a user to follow other users.

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