Apple Inc. (AAPL) Begins Selling View-Master Virtual Reality Headsets

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We all know that virtual reality is the future, and although Apple Inc. (NASDAQ:AAPL) is said to be in the process of working on their very own virtual reality headset, the company today has begun selling a device which will enable your iPhone to become its own virtual reality device.

Starting today Apple Inc. (NASDAQ:AAPL) has begun selling the View-Master Virtual Reality Starter Pack on their online store for just $30. The new device, which turns your iPhone into a VR headse,t is a higher quality version of Google’s Cardboard and is Apple’s first official foray into the virtual reality space. While this might not be a huge money maker for the company, it extends the use cases of the iPhone even further and allows virtually anyone with an iPhone to begin using VR at a cost which will not break the bank.

“Simply download one of the View-Master apps to your iPhone, slide it into the viewer and place the included Preview Reel in front of you,” explains Apple’s sales page. “When a 3-D augmented reality menu appears, click the lever to launch yourself into a new world.”The stock is down 1.60% or $1.54 following the news, hitting $95.06 per share. Approximately 22.36 million shares traded hands. AAPL shares have declined 23.70% since July 1, 2015 and are currently downtrending. It has underperformed the S&P500 by 14.83%.

From a total of 32 analysts covering Apple Inc. (NASDAQ:AAPL) stock, 28 rate it a “Buy”, 0 a “Sell”, and 4 a “Hold”. This means that 88% of the ratings are positive. The highest target price is $200 while the lowest target price is $102. The mean of all analyst targets is $142.97 which is 50.40% above today’s ($95.06) stock price. Apple Inc. was the topic of 105 analyst reports since July 21, 2015 according to the firm StockzIntelligence Inc. Deutsche Bank maintained shares on January 11 with a “Hold” rating. Stifel Nicolaus maintained shares with a”Buy” rating and a $140 target share price in their report from a December 23. Mizuho upgraded AAPL stock in a recent report from January 11 to a “Buy” rating. Barclays Capital maintained the rating on December 14. Barclays Capital has a “Overweight” rating and a $150 price target on shares. Finally, Canaccord Genuity maintained the stock with a “Buy” rating in a report they issued on a January 8.

The institutional sentiment increased to 1.18 in Q2 2015. It’s up 0.22, from 0.96 in 2015Q2. The ratio increased, as 103 funds sold all their Apple Inc. shares they owned while 854 reduced their positions. 102 funds bought stakes while 1032 increased their total positions. Institutions now own 3.20 billion shares which is 1.58% less than the previous share count of 3.25 billion in 2015Q2.

Compton Capital Management Inc Ri holds 45.15% of its total portfolio in Apple Inc., equating to 113,694 shares. Raiff Partners Inc owns 100,000 shares representing 32.27% of their total US portfolio. Moreover, Rfg Advisory Group Llc has 25.06% of their total portfolio invested in the company, equating to 70,558 shares. The New York-based Independent Investors Inc has a total of 23.66% of their portfolio invested in the stock. Dock Street Asset Management Inc, a Connecticut-based fund reported 269,584 shares owned.

Since March 6, 2015, the stock had 0 insider buys, and 5 sales for a total of $8.58 million in net activity. Maestri Luca sold 2,908 shares worth $325,347. Williams Jeffrey E sold 46,873 shares worth $5.18 million. Riccio Daniel J. sold 24,085 shares worth $3.01 million. Ahrendts Angela J sold 44,789 shares worth $5.90 million. The insider Levinson Arthur D sold 70,000 shares worth $9.20M.

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company has a market cap of $532.58 billion. The Company’s services and products include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. It has 10.1 P/E ratio. The Firm also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store.